Groove Theory

Graphic design and typographic logo for Groove Theory, a Boston-based party series. The project was inspired by lounge and cocktail bar aesthetics, R&B disco culture, and mid-century modern design blending rhythm, warmth, and a sense of intimacy. We developed a interlocked typeface logo that emphasizes connection and movement, referencing both the relationship between music and dance and the communal nature of the event. The typographic system was extended across a series of promotional flyers.